The Amazing Strawberry Festival 2024 in La Trinidad, Benguet

Nestled in the picturesque mountains of Benguet, Philippines, the town of La Trinidad comes alive each year with the vibrant and fragrant Strawberry Festival. This annual celebration every third month of the year pays homage to the region’s iconic produce – the succulent and juicy strawberries. Drawing crowds from far and wide, the festival offers a delightful experience filled with delectable treats, exciting activities, and a deep appreciation for the hard work of local farmers. Join us as we delve into the rich tapestry of the Strawberry Festival in La Trinidad and discover why it has become a beloved tradition for both locals and tourists alike.

A History Rooted in Tradition

The Strawberry Festival in La Trinidad has its roots in the agricultural heritage of the region. La Trinidad, known as the “Valley of Colors,” boasts fertile soil and a cool climate ideal for growing strawberries. The festival was first celebrated in 1981 as a way to promote the town’s strawberry industry and showcase the bountiful harvests of local farmers.

Strawberry Farm - Strawberry Festival
Credits to Engr. Dana Naranja

The Grand Parade and Float Competition

One of the highlights of the Strawberry Festival is the grand parade that takes place on the main streets of La Trinidad. Colorful floats adorned with fresh strawberries and vibrant decorations mesmerize spectators as they showcase the creativity and craftsmanship of the participating communities and organizations. The floats are meticulously designed and crafted, often depicting various themes related to agriculture, nature, and the importance of strawberry farming in the region. The float competition brings a spirit of friendly rivalry, with participants vying for recognition and prizes.

Strawberry Festival - La Trinidad, Benguet
Credits to Baguio Midland Courier

The Strawberry Lane and Trade Fair

The festival features a bustling Strawberry Lane and Trade Fair where visitors can immerse themselves in a plethora of strawberry-themed products, local handicrafts, and agricultural exhibits. Farmers proudly display their prized strawberries, along with a variety of other fresh produce grown in the region. Visitors can purchase baskets of ripe strawberries, strawberry jams, preserves, pies, and a wide range of strawberry-infused delicacies. The trade fair also showcases traditional arts and crafts, providing an opportunity to support local artisans and take home unique souvenirs.

Agro-Ecotourism and Farm Tours

As part of the Strawberry Festival experience, visitors can explore the lush strawberry farms through guided tours. These tours offer a fascinating glimpse into the process of strawberry cultivation, from seedlings to the final ripe fruits. Knowledgeable guides share insights about sustainable farming practices, the challenges faced by farmers, and the economic importance of strawberry cultivation for the region. Visitors can even try their hand at picking strawberries straight from the fields, savoring the experience of harvesting nature’s sweet treasures.

Exciting Activities and Competitions

The festival offers a wide array of activities and competitions that engage participants of all ages. From strawberry-themed culinary contests to art competitions and sports events, there is something for everyone to enjoy. The Strawberry Shortcake Eating Contest challenges participants to devour the delicious dessert as quickly as possible, while the Strawberry Recipe Cooking Contest encourages culinary enthusiasts to showcase their creativity using strawberries as the main ingredient. For sports enthusiasts, there are strawberry-picking races and strawberry-themed fun runs that combine fitness with a touch of fruity excitement.

Cultural Performances and Entertainment

No festival is complete without vibrant cultural performances, and the Strawberry Festival in La Trinidad is no exception. Local talents take the stage, showcasing traditional dances, music, and theatrical performances that highlight the rich cultural heritage of the region. The festival also hosts live concerts featuring renowned Filipino artists, adding to the festive ambiance and creating unforgettable memories for attendees.


The Strawberry Festival in La Trinidad, Benguet, is a testament to the region’s agricultural abundance and cultural richness. It brings together locals and tourists in a joyful celebration of nature’s bounty and the hard work of farmers. The festival’s grand parade, strawberry-themed trade fair, farm tours, exciting activities, and cultural performances create an immersive experience that highlights the importance of the strawberry industry in the region while offering a delightful time for all who attend.

The festival not only promotes tourism but also serves as a platform to honor the town’s agricultural heritage and the resilience of its people. As the sweet aroma of ripe strawberries fills the air, the Strawberry Festival in La Trinidad remains a cherished event, leaving visitors with a taste of the town’s vibrant culture and the delicious memories of a truly unforgettable experience.

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